Facebook launch as Official GC2018 Social Media Platform
The world’s leading social media platform, Facebook, has been announced as an Official Supporter of GC2018.
Facebook has worked with GC2018 to promote key marketing campaigns, drive ticket sales and engage the Games’ workforce through the Facebook Workplace platform.
Leading into the Games, Facebook will launch a content series featuring Australian athletes, while at Games time, the platform will connect Australians with their heroes via a customised Facebook Live studio on the Gold Coast.
GOLDOC Chairman, Peter Beattie AC said platforms like Facebook continue to evolve to support the delivery of major events.
“Having Facebook Australia onboard means the broader Commonwealth Games community are more connected than ever before, with platforms like Facebook and Instagram stories allowing Aussies everywhere to feel close to our athletes and share their experiences,” Mr Beattie said.
“GC2018 is only the third Commonwealth Games to use social media and will very much be a digital Games.
“The Commonwealth Games are a truly global event and by working with Facebook, athletes and visitors from around the Commonwealth will share their experience at the Games via Facebook promoting the Gold Coast around the world.
“The Games Shapers including our 15,000 volunteers will collaborate via Facebook Workplace, and we’re excited to deliver video content to local and global audiences through the reach of Facebook Live.”
Facebook Australia & New Zealand, Managing Director, William Easton, said Facebook’s support for GC2018 was a natural fit, with sport being one of the most talked about topics on the platform in 2017.
“Over the past year, we’ve seen 15 million Australians on Facebook come together to connect and share with family and friends, with key moments in sport the focus of the conversation,” Mr Easton said.
“We are committed to investing in Australia’s future, and as one of Australia’s largest international sporting events for 2018, we saw an opportunity to help bring people together to share in the excitement of the Games.”
Facebook Australia & New Zealand, Head of Marketing, Alexandra Sloane said we are thrilled to be a part of GC2018.
“We’re thrilled to be involved in the Games and excited to see how people come together across Facebook and Instagram platforms to not only support our Australian team, but to connect with each other around the buzz of being the host country,” Ms Sloane said.
“Facebook continues to illustrate its leadership position in connecting people with significant moments in their lives, and GC2018 will be no different.”
To keep up to date with the partnership, please follow the official GC2018 Facebook page.